Having a digital presence is absolutely necessary these days, but what’s the point of having a website if people can’t find it?
5 billion searches are performed every day. Someone is already looking for you, don’t lose revenue. Be found!
There’s a way to make sure people can find your site, and it’s called SEO. SEO stands for Search Engine Optimization. It is the practice of improving and promoting a website, in order to increase the number of (non-paid) visitors the site receives from search engines.
Why is it important?
Search is a high-intent channel. If you are a user on a search engine, you are actively looking for a solution to a problem or an answer to a specific question, therefore the probability for conversion is much higher. BUT if your business is not found, it is losing revenue.
How to optimize for SEO
You need a site with:
High technical quality
Search engines have ‘crawlers" that are basically bots that systematically browse the internet to find content and information. Crawlers can't yet understand sites the same way a human can, therefore your site needs to have the right technical setup to provide the correct information.
Relevant, unique and rich content
Your site’s content should be able to answer questions, and your answers have to be relevant, unique and rich in content. You must include the right keywords in this “answers” in order to appear in relevant searches.
Usability and user experience
Search engines have a good way of identifying the sites and pages that satisfy their searchers. Usability and user experience provide an indirect but measurable benefit to a site's external popularity, which the engines can then interpret as a signal of higher quality.
At Attomik we can help you develop a high quality website that is fully optimized for search engines and can generate high quality traffic, convert visitors into customers, and help your business move forward. Contact us for more at firstname.lastname@example.org.