Off-Page SEO is about who is linking to you. It’s basically driven by backlinks taking value from one page to your page.
What is Off-Page SEO?
Off-page SEO refers to techniques that aim to improve the position of a web site in the search engine results page. It involves different methods of promotion that will help a site rank better and higher on search results.
As you may remember from a previous post, SEO stands for Search Engine Optimization, and it is the practice of improving and promoting a website, in order to increase the number of (non-paid) visitors the site receives from search engines.
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside your website, such as:
Off-Page SEO is based on who is linking to you and the backlinks taking value from one page to your page. Backlinks are a method for validation, so if the most validated sources link to you, that will increase your relevance and thus, rank you higher. Now, there are different kinds of links:
a) Editorial links:
b) Manual links:
c) Self created links:
While the most frequent off-site SEO strategy is earning links from external websites, the truth is that almost any action that either happens outside of your site or helps to improve your search ranking position, could be thought of as "off-site SEO." These include things like:
So, to sum up, what you need is to get people to backlink to your site, but you can’t just publish your content and hope for the best, you need to find influencers to help spread the word.
Other important things to consider:
Volume: Your number of backlinks should increase over time.
Authority: The sites that link to you should have authority.
Velocity: There should be a steady flow of backlinks that stays consistent over time.
Anchor Text: Consider what keywords are used in these hyperlinks.
For example, if a thousand Nike bloggers link you to their blog, even though it will be helpful, it does not have as much value as if Nike itself links to your site.
Tip: If you are making a PR strategy, make sure that the text that has a link to you site is a specific intentful keyword that the page wants to rank on. Instead of using something like "click here" use your company name.
If you're interested in building and off-site SEO strategy for your brand or business, but don't know where to start, you can reach out to Attomik where our specialized Digital Marketing Team will give you the best solution to make the most out of your online presence. Contact us for more at firstname.lastname@example.org.